Metatags, within your webpage coding, are still important in delivering your message in searches. Sitemaps are great to get your business trusted and displaying correctly too.
I could do a whole class on Facebook, but it's a super Return on Investment (ROI). And make sure your site is mobile friendly, as 60-70% of searches are from a mobile device. When was the last time you used a phone book? Do you have a "Call me" button on your website? Social media is great for developing close bonds with your customers.
My personal pet peeves? Put your phone number at the top of your page, and put your location at the top of your page.
So if you need some advice, help, give us a call 306-764-9444 or email email@example.com